Data protection

You can visit our websites without providing any personal information. Each time a website is called up, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up.

This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our offering. In accordance with Art. 6 (1) p. 1 lit. f GDPR, this serves to protect our legitimate interests in terms of the correct presentation of our offer, which prevail in the context of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the site.

Hosting services through a third party provider

As part of processing on our behalf, a third-party provider provides hosting and website display services for us. This serves to protect our legitimate interests in terms of the correct presentation of our offer, which prevail in the context of a balancing of interests. All data collected during the use of this website or in forms provided for this purpose in the online store as described below will be processed on its servers. Processing on other servers only takes place within the framework explained here. This service provider is located within a country of the European Union or the European Economic Area.

This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document this in a data protection compliant manner. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: usercentrics.com/de/ (hereinafter "Usercentrics").

When you enter our website, the following personal data is transferred to Usercentrics:

• Your consent(s) or revocation of your consent(s).
• Your IP address
• Information about your browser
• Information about your terminal device
• Time of your visit to the website

Furthermore, Usercentrics stores a cookie in your browser in order to be able to allocate the given consent(s),or revocation, to you. The data collected in this way is stored until you request us to delete it, or you delete the Usercentrics cookie yourself, or until the purpose for storing the data no longer applies. Mandatory legal storage obligations remain unaffected.
Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c DSGVO.
 
Order processing
We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this service only processes the personal data of our website visitors in accordance with our instructions and in compliance with the DSGVO.

We collect personal data when you voluntarily provide it to us in the course of contacting us (e.g. via contact form, appointment, catalog order, S1 Configurator, callback or e-mail) or when opening a customer account in the online store. 

Mandatory fields are marked as such, because in these cases we need the data to process the contract, or to process your contact and you cannot complete the service or send the contact without this information. 

Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 (1) p. 1 lit. b GDPR for contract processing and handling your inquiries. After complete processing of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement. The deletion of your stored data is possible at any time and can be done by sending a message to the contact option described below.

Your data will only be passed on to subsidiaries of the KLAFS Group, as well as to our service providers and business partners within the framework of the fulfillment of the contract in accordance with Art. 6 (1) p. 1 lit. b GDPR, for the processing of your inquiries, for marketing purposes, the optimization of offers and the use of our services, insofar as it is necessary for the fulfillment of the respective purpose, there are no legal restrictions or you have given your consent. If there is a legal obligation to do so, the data may be forwarded to public authorities.

Regarding the transfer to a non-EU country-based third party/subsidiary under contractual relationship, we guarantee an adequate level of data protection according to GDPR.

E-mail advertising with newsletter subscription

If you register for our newsletter, we will use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis based on your consent pursuant to Art. 6 (1) p. 1 lit. a GDPR.

Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

E-mail advertising without subscribing to the newsletter and your right to object

If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right, on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), to regularly send you e-mail offers for similar products to those you have already purchased from our range. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which prevail in the context of a balancing of interests. You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.

The newsletter is sent as part of a processing on our behalf by a service provider, to whom we pass on your e-mail address for this purpose. This service provider is located within a country of the European Union or the European Economic Area.

Postal advertising and your right to object

Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by mail. This serves to protect our legitimate interests in an advertising approach to our customers, which prevail in the context of a balancing of interests pursuant to Art. 6 (1) p. 1 lit. f GDPR.

The advertising mailings are provided as part of processing on our behalf by a service provider, to whom we pass on your data for this purpose. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in terms of the optimized presentation of our offer according to Art. 6 (1) p. 1 lit. f GDPR.

Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser on your next visit (persistent cookies).

The duration of storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings.

If cookies are not accepted, the functionality of our website may be limited.

USE OF GOOGLE (UNIVERSAL) ANALYTICS FOR WEB ANALYSIS

For website analysis, this website uses Google (Universal) Analytics, a web analytics service provided by Google LLC (www.google.de). This serves to protect our legitimate interests in terms of the optimized presentation of our offer according to Art. 6 (1) p. 1 lit. f GDPR. Google (Universal) Analytics uses methods that enable analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser within the scope of Google Analytics is generally not merged with other Google data. After the end of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted.

Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the U.S. and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

You can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de

GOOGLE ADWORDS REMARKETING

We use Google Adwords to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous CookieID and on the basis of the pages you visit. This serves to protect our legitimate interests in the optimal marketing of our website, which prevail in the context of a balancing of interests pursuant to Art. 6 (1) p. 1 lit. f GDPR. After the end of the purpose and the end of the use of Google AdWords Remarketing by us, the data collected in this context will be deleted.

Additional data processing only takes place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize ads you see on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups.

Google AdWords Remarketing is a service of Google LLC (www.google.de). Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the U.S. and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

You can disable the remarketing cookie via this link. You can also obtain information from the Digital Advertising Alliance about the setting of cookies and make settings in this regard.

BING ADS

Our website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads sets a cookie on your computer if you have accessed our website via a Microsoft Bing ad. These cookies lose their validity after 180 days and are not used for personal identification.

If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to conversion page such as our catalog order. If personal data is processed in this course, this is done in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in effective marketing. The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag.

Microsoft Corporation, headquartered in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. If you do not want to participate in the tracking, you can object by easily deactivating the Bing Ads conversion tracking cookie via your Internet browser under User settings. They will then not be included in the conversion tracking statistics. Alternatively, you can check whether Microsoft advertising cookies are set in your browser and disable them using the opt-out page for EU consumers. The link below will provide you with more information about the Microsoft Bing Ads privacy policy.

FACEBOOK PIXEL - CUSTOM AUDIENCES / INSTAGRAM

We use Facebook's tracking pixel to measure the success of our Facebook and Instagram ads, i.e. whether, for example, an ad for a product on Facebook has led to a catalog order on our website. The service is provided by the social network Facebook (Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland) and by the social network Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA). We only receive statistical data from Facebook without reference to a specific person. You can object to the collection of data by Facebook at any time by adjusting your advertising preferences at https://www.facebook.com/settings/?tab=ads. You can object to the collection of data by Instagram at any time by adjusting your advertising preferences at https://www.instagram.com/accounts/privacy_and_security/.

Our website also occasionally uses the "Custom Audiences" remarketing function of Facebook Inc. ("Facebook"). This function is used to present interest-based advertisements ("Facebook Ads") to visitors of this website when visiting the social network Facebook. Via this tag, a direct connection to the Facebook servers is established when visiting the website. In doing so, it is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. For more information on the collection and use of data by Facebook, as well as your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy. Alternatively, you can deactivate the "Custom Audiences" remarketing function at https://www.facebook.com/settings/?tab=ads. For this you need to be logged in to Facebook. For more information on the collection and use of data by Instagram, as well as your rights in this regard and options for protecting your privacy, please refer to Instagram's privacy policy. 

PINTEREST PIXEL

For the analysis, optimization and performance measurement of our ads on Pinterest, we use the "Pinterest tag" of the company Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107.

Pinterest is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law. With the help of the Pinterest tag, it is possible for Pinterest, on the one hand, to determine the visitors to our online offer as a target group for the display of ads (so-called "Pinterest ads"). Accordingly, we use the Pinterest tag to display the Pinterest ads placed by us only to those Pinterest users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the web pages visited) that we transmit to Pinterest (so-called "ActALike Audiences").

With the help of the Pinterest tag, we also want to make sure that our Pinterest ads match the potential interest of the users and do not seem annoying. The Pinterest tag also allows us to track the effectiveness of the Pinterest ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Pinterest ad (so-called "Conversion"). The Pinterest tag is directly integrated by Pinterest when you call up our websites and can save a cookie, i.e. a small file, on your device. If you subsequently log in to Pinterest or visit Pinterest while logged in, your visit to our online offering will be noted in your profile.

The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the users. The processing of data by Pinterest is carried out within the framework of Pinterest's data use policy. Accordingly, general guidance on the display of Pinterest ads can be found in Pinterest's Data Use Policy. You can object to the collection by the Pinterest tag and use of your data to display Pinterest ads. To set what types of advertisements are displayed to you within Pinterest, you can go to the page set up by Pinterest and follow the instructions there regarding the settings for usage-based advertising: https://www.pinterest.com/settings/. 

The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. You can further object to the use of cookies that are used for reach measurement and advertising purposes via the deactivation page of the network advertising initiative (optout.aboutads.info).

LINKEDIN INSIGHT TAG

The Insight Tag of the social network LinkedIn is used on our pages. This is offered by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter "LinkedIn").

The LinkedIn Insight tag enables the collection of data about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps, and page views. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregate reports on website audience and display performance.

LinkedIn also provides retargeting for website visitors, so we can use this data to display targeted ads outside of our website without identifying the member. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.

a) Purpose of data processing: The LinkedIn Insight tag is used for the purpose of providing detailed campaign reports and gaining information about visitors to our website and therefore our advertising and marketing interests. As a LinkedIn Marketing Solutions customer, we use the LinkedIn Insight tag to track conversions, retarget our website visitors, and gain additional information about the LinkedIn members who view our ads. Details on data collection (purpose, scope, further processing, use) as well as your rights and setting options can be found in LinkedIn's privacy policy.

b) Legal basis for the processing of data: The legal basis for the processing of personal data is Art. 6 (1) (f) GDPR, i.e. a legitimate interest on our part. Our legitimate interest here lies in the above-mentioned purposes.

c) The data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days. However, as a user, you can also decide yourself at any time about the execution of the Java Script code required for the tool via your browser settings. By changing the settings in your Internet browser, you can disable or restrict the execution of Java Script and thus also prevent its storage. Notice: If the execution of Java Script is deactivated, it may no longer be possible to use all the functions of the website to their full extent.

d) If you are a LinkedIn member and do not want LinkedIn to collect data about you via our website and link it to your membership data stored on LinkedIn, you must log out of LinkedIn before visiting our website. You can prevent the execution of the Java Script code required for the tool by setting your browser software accordingly.

USE OF SOCIAL PLUGINS FROM FACEBOOK, GOOGLE, TWITTER 

Social plugins ("plugins") from social networks are used on our website. To increase the protection of your data when visiting our website, the plugins are integrated into the page by means of a so-called "2-click solution". This integration ensures that when a page of our website containing such plugins is called up, no connection is yet established with the servers of the respective social network. Only when you activate the plugins, your browser establishes a direct connection to the servers of the respective social network. 

The content of the respective plugin is then transmitted directly to your browser by the associated provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile with the corresponding provider or are not currently logged in. This information (including your IP address) is transmitted by your browser directly to a server of the respective provider (possibly to the USA) and stored there. If you interact with the plugins, for example by clicking the "Like" or "Share" button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information will also be published on the social network and displayed there to your contacts. This serves to protect our legitimate interests in an optimal marketing of our offer, which outweigh our interests in the context of a balancing of interests according to Art. 6 (1) p. 1 lit. f GDPR. 

For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the privacy notices of the providers: <br/> http://www.facebook.com/policy.php<br/> twitter.com/privacy

YOUTUBE VIDEO PLUGINS

Content from third party providers is integrated on this website. This content is provided by Google LLC ("Provider"). Youtube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For videos from Youtube that are embedded on our site, the extended privacy setting is activated. This means that no information from website visitors is collected and stored by Youtube unless they play the video. The integration of the videos serves to protect our legitimate interests in an optimal marketing of our offer, which prevail in the context of a balancing of interests according to Art. 6 (1) p. 1 lit. f GDPR. For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for protecting your privacy, please refer to Google's privacy policy https://policies.google.com/privacy.

As a data subject, you have the following rights:

• In accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
• In accordance with Art. 16 GDPR, the right to demand the correction of incorrect or completion of your personal data stored by us without delay;
• In accordance with Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless the further processing is necessary - to exercise the right to freedom of expression and information; - to comply with a legal obligation; - for reasons of public interest or - to assert, exercise or defend legal claims;
• In accordance with Art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as - the accuracy of the data is disputed by you; - the processing is unlawful, but you object to its erasure; - we no longer require the data, but you need it for the assertion, exercise or defense of legal claims or - you have objected to the processing in accordance with Art. 21 GDPR;
• in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another controller;
• The right to complain to a supervisory authority pursuant to Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data, as well as revocation of consent given or objection to a particular use of data, please contact us directly using the contact details:  

Klafs GmbH
Erich-Klafs-Strasse 1-3
74523 Schwäbisch Hall
E-mail: info@klafs.de
Fax: +49(0)791 501-248    

RIGHT OF OBJECTION

Insofar as we process personal data as explained above in order to protect our legitimate interests which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you may exercise this right at any time as described above. Insofar as processing is carried out for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing is for the establishment, exercise or defense of legal claims.

This does not apply if the processing is for direct marketing purposes. Then we will no longer process your personal data for this purpose.

We reserve the right to change the privacy policy at any time without notice. Please inform yourself about the current privacy policy valid at the time of each use of our Internet activity.

Your trust is important to us. Therefore, we would like to answer your questions regarding your personal data at any time. If you have any questions that are not answered by this data protection declaration or if you would like more detailed information on any point, please contact our data protection officer at datenschutz@klafs.de at any time.